Talk Fusion is a digital and video marketing company. It was launched in 2007 by Founder & CEO Bob Reina with its headquarters located in Brandon, Florida. The company celebrated its 10-year anniversary in Maui, Hawaii on July 9, 2017.
Talk Fusion has a unique and original way of using video marketing; the products it offers include video email, video newsletters, live meetings, video chat, and sign-up forms. Because of its easy to use innovative video marketing tools, this has led them to be awarded the 2016 WebRTC Product of the Year Award and Communications Solutions Product of the Year Award. Learn more: https://talkfusion.com/en
However, Talk Fusion has not just won awards for its groundbreaking video marketing technology, but it has helped contribute to the rebranding of one of the most well-known internet news site out there; let’s see how.
Rebranding Huffington Post
Bob Reina is a regular contributor to HuffPost (formerly known as the Huffington Post) since, August 2016. Reina often writes about entrepreneurship, marketing and video technology trends, self-development etc.
In one of the articles Reina wrote entitled, Promoting with Purpose: How to Understand Your Audience, he talks about how to effectively market to your consumers by better understanding your audience’s lives, “their various career choices, education levels, hobbies, ages, motivations, challenges, and other defining characteristics.” Rebranding is a major part of this article. He also gives great advice about studying your competitors so you can learn the do’s and don’t of attracting your consumers. This article goes into more comprehensive marketing strategy. Learn more: https://www.engadget.com/2016/12/02/does-the-talk-fusion-app-live-up-to-the-hype/
HuffPost mission is supported by Bob Reina
The editor-in-chief, Lydia Polgreen had a press conference (you can read about here) announcing the change in name and in their mission. Polgreen explains part of that mission is “to tell the stories of people who have been left out of the conversation.” The purpose was also to create a twitter strategy that would reach a new audience.
Obviously, Reina is in full support of their mission because he later stated that “I’m a firm believer in the art of innovation. A brand’s growth is never complete.” Those words are the essence of what Talk Fusion is all about. Learn more: https://video-chat.talkfusion.com/