Lori Senecal Improving the Advertising Industry

Lori Senecal is the chief executive officer of Crispin, Porter & Bogusky (CP+B) in New York which she joined in March 2015. The agency has encountered tremendous improvements since Lori joined. For instance, the number of global employees has increased from 250 to 900 and has also expanded its international offices.

CP+B is an agency team focused on improving the advertising industry using advertising experts, technologists, compulsive rule breakers, social media channels, and coders to design incredibly advertising campaigns. These advertisements are targeted to potential customers, contain information that is easily understood and inspires the audience to purchase.

According to Ad Week, internet advertising and media marketing are not enough for a product. Therefore, companies should deliver new experiences for their clients using different technology techniques that provide visual images, enable GPS targeted marketing, using ads that attract customers and also customized advertisements. Companies currently use creative methods like adopting guerilla advertising plan for efficiency.

CP+B agency recommends its customers to consider Facebook advertising opportunities using practices like informative, and value added videos, displaying incredible visuals, posting content that relates to clients and encouraging social sharing with entertainment. Twitter and Facebook marketing requires a company to be creative and agile to increase the sales. The attention of customers should be compelled to have them engage in the information. Companies also should feature real people in real situations in their post.

The top marketing trends that are profitable according to CP+ B agency include designing short ads for mobile and relating to all ages, use curating color palettes that are attractive, companies should generate emotional responses and use humor. Also, Lori recommends on trends like leveraging virtual reality, marketing via chat, ad blocking, analyzing data and recognizing women’s significance in marketing.

Under the leadership of Lori Senecal, Crispin, Porter & Bogusky has attained many awards like at Cannes Film Festival they received the Titanium Grand Prix for Domino’s Pizza. Lori has led many corporations through advertising. She has served in different leadership positions in account leadership, strategic planning, and innovation sectors. Lori Senecal is passionate about helping companies increase their sales through appropriate advertising techniques.

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