The fashion e-retailer JustFab offers its client a wide range of selections including jewelry, shoes, handbags, and denim. The online retailer offers its customers a personalized shopping experience based on the fashion preferences. The brand is no longer a web-only merchant as it has opened a “flagship” store in LA according to Don Ressler. On its online portal, the members are charged $39.95 per month for the brand to create a personalized boutique of items unique to each client. Shoppers have the capability to log into the portal and use the fee to purchase one item, and there is a choice to skip a month without being charged. Among other services, the online retailer offers free shipping for all purchases.
On the other hand, the offline store provides services that are similar to the JustFab VIP members who can pay online prices at http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/, and they can walk in the stores and pay a premium price. The brand has also launched a mobile app for its in-store fashion stylists to improve their search as well as create a wish list that will help the brand come up with new designs and fashion.
According to co-Founder and co-CEO Adam Goldenberg and Don Ressler, most members still prefer to try the products before they buy and that was the reason for introducing the offline store to ensure their clients have the opportunity to try a new fashion. Ressler believes it is still an important part of the experience for the customers, and it is the obligation of the brand to give an opportunity. It is also a way to let the VIP members connect with the brand and experience the JustFab world in person.
In 2013, JustFab was ranked at number 201 in the Top 500 Guide according to Don Ressler. Its net sales amounted to $100 million which represented an increase of 257.1% over the 2011 sales. The online retailer is ranked number 64 among the apparel and accessories e-retailers, and it accounted for 0.39% of the market share in the web sales category. JustFab is the owner of other online retailer brands including Fabletics that offers women’s athletic apparel and FabKids for kid’s apparel and the recent ShoeDazzle that offers shoes for all categories. The online retailers have their presence in Canada, Germany, the United States, the United Kingdom and Spain. JustFab was co-Found by Both Don Ressler and Adam Goldenberg and is a brand under their group company, Intelligent Beauty, Inc.