The Next Era for Chainsmokers

Three years ago no one knew The Chainsmokers, but they have grown in the industry so fast such that they are already household names. Along the way, they have captured the hearts of millions of fans around the world. Alex Pall and Andrew Taggart have worked together flawlessly that one would think that they have known each other for years.

The pair has only known each other since 2012 with the help of Adam Alpert. They have come to achieve so much within the short span releasing singles and getting awards. Alex Pall, a member of the duo, started out as a part-time dance music artist before he decided to turn music into a full-time career, while Andrew Taggart also a DJ decided to start singing since joining the Chainsmokers as he was able in “Closer.”

The duo is on the verge of a new era in their career with the release of “Sickboy.” The song released in January 2018, nine months since their last song production, has been a huge relief to fans. The Chainsmokers have responded well to the pressure that they have of producing top-notch songs since they hit the top ten, unlike many other new artists.

“Sickboy” dwells in everyday happenings of the current society referring to lack of identity as a sickness. The song states that the main reason for this occurrence is the growing use of social media to judge and critic people. The society has come to judge individuals for not who they really are. The social media gives individuals a stage to share their ideas and moments of their, but the interpretation is left to anyone.

People are different around the world, and not many of them can be able to portray who they are perfectly. This leaves a room for misinterpretation to the public. The idea can have a deeper meaning to that what is on the surface. “Sickboy” bring all this information to the public through its lyrics which interestingly was developed by electronic music artist which is unheard of as many prefer that to be left to songwriters and vocalist.

http://www.slate.com/blogs/browbeat/2016/08/26/why_the_chainsmokers_closer_featuring_halsey_is_no_1_on_the_hot_100.html

Des Perez – The Most Powerful Woman at Roc Nation

The music industry is truly a giant in the world of business. It is surprising that until recently women were excluded from executive positions at record labels and in other parts of the music industry. It is only in recent years that women were able to push themselves into the backrooms and board meetings of some of the most profitable record labels in the world.

Desiree Perez has known the entertainment world for far more time than most women in the industry. She has been an associate of Jay-Z for over two decades. Jay-Z, whose real name is Shawn Carter, has trust Desiree Perez to handle things such as the recruitment of new athletic talent to tours and events for musical talent.

Currently, Perez is the COO of Roc Nation, Carter’s record label. At the label, Perez’s responsibilities consist of working with talent, arranging tours and events, and making contact within the music industry. During her time at Roc Nation, Perez has had the oppurtunity to work with such musical acts as Mariah Carey, Kanye West, Beyonce, Rihanna and Jay-Z himself.

The success of Jay-Z’s newest album, “4:44”, is partially a success because of Perez. She recently made a 200 million dollar deal with Sprint that enabled subscribers of Sprints cellphone service to download “4:44” for free. A similar deal was reached with Samsung for Jay-Z’s previous work, “Magna Carta Holy Grail.” Both deals made it possible for Jay-Z to sell 1 million units before either album had even been released.

As previously mentioned, Roc Nation is not only a record label, it is also an athletic management agency. Their clients consist of legendary athletes such as Miguel Cotto and Kevin Durant. On March 1st, 2018 Roc Nation announced one of its newest talent acquisitions, Romelu Lukaku.

Learn More: www.instagram.com/des.perez/