In the 1970s and 1980s, many young adults dreamt of a career in law. Eli Gershkovitch was no different. On getting his law degree, however, he did not build a name for himself in law.
Instead, Eli Gershkovitch is today known throughout Canada and the world as the CEO of Steamworks Brew Pub in Vancouver. His journey is one of passion and tenacity, of courage and commitment. His journey has been inspirational in bringing about a revolution in beer production and consumption.
As a pioneer in the Craft Beer industry, Eli Gershkovitch has inspired countless others to become brewmasters. At a time when the fledgling Craft Beer industry was known Micro-Brewing, he was establishing a unique and important niche: Steam brewing.
Steam brewing beer remains somewhat rare even today. By 1995 standards, steam brewing was as unheard of as microbrewing. Beer aficionados aside, both brewing methods were unknown.
Yet, Eli Gershkovitch knew he wanted to operate a brewery and to do so, he would have to find a way to compete with the major corporations such as Budweiser and Guinness. So when the building in which he was to launch his microbrewery was found to house an old steam heating system, his brewmaster offered a suggestion: Use the Steamworks to craft the beer.
It was not an unknown concept, but it would be novel for Vancouver, so the system was incorporated into the company name. A Vancouver favorite nightspot was born. People from across Canada, the United States, and elsewhere stop in at Steamworks in the Gastown district when visiting the city. Locally, Gershkovitch is often compared to Sir Richard Branson making him a kind of royalty in BC.
Every business faces challenges,. Steamworks Brew Pub was no different, but one key difference was that its owner understood the complexities of the law. One of the first things Eli Gershkovitch used his legal training to do was establish numerous patents for his unique beers (Facebook).
Now that his beers are getting noticed on an International level, he is in position to really compete with the big beer companies.
More about Eli Gershkovitch at http://prairiesnewstribune.com/vancouver-news/eli-gershkovitch/3882