In an industry that’s known to take itself too seriously, Adam Goldenberg has combined fun and passion for spotting trends and at the same time grow and develop the best brands around. Adam first business venture was at the age of 15 when he founded Gamers Alliance. Adam later sold this company to Myspace parent company, Intermix Media three years later. This was in the year 1999. After this sale, Adam quit high school and traveled across states to become the vice president of Strategic Planning of Intermix. At the age of 20, Adam became the youngest Chief Operating Officer of a publicly traded company when he was appointed COO of Intermix Media.
While at intermix media, Adam met Ressler, an entrepreneur who had also sold his business to intermix media. Don and Ressler became good friends. When News Corporation bought Intermix Media, the pair founded a company of their own, intelligent beauty. Their main aim was to combine social media experience with the latest fashion and at the same time offering it at the best price available. Adam believed that for the venture to work online, it had to be fun and at the same time highly social and engaging. The result of this idea is what came to be referred as JustFab, another great innovation thanks to Adam Goldenberg. JustFab was a subscription e-commerce retailer and initially received a $33 million funding from matrix partners. The first online venture for this two was the DERMSTORE. This was an online marketplace dealing with cosmetics and skincare products.
The next venture for Adam was the weight loss system referred to as SENSA. However, for this venture to be successful, they had to bring Dr. Alan Hirsch aboard as the CEO. Adam’s firm, intelligent beauty has never released its financial results on builtinla.com. However, his other ventures such as SENSA and DERMSTORE are believed to be highly profitable. For the first two years, intelligent beauty mainly survived by bootstrapping their funding. However, in the year 2008, Adam accepted a $43 million funding from crossover technology ventures.
During his entire life, Adam has been involved with various companies. This includes; Dermstore.com where was a director, founder, and Co-CEO of intelligent beauty, founder, and CEO of Games Alliance, Inc. He has also served as the president of Brentwood cosmetics on cnbc.com since the year 2004. Adam believes that easiest way to success is being passionate about what you do, ensure that you develop a great product and at the end of the day, surround yourself with a phenomenal team. To Adam, teamwork is the key to success. See: http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/